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Writer's pictureTeri Moore-Alexander

Fake It Till You Make It: A Helpful Strategy or Harmful Habit?



We’ve all heard the phrase, “Fake it till you make it.” It’s often presented as a way to boost confidence and push through uncertainty, especially in professional settings. The idea is simple: if you act like you know what you're doing (even if you don't), you’ll eventually figure it out, and people will believe in your capabilities.


But is this really good advice? Does pretending to be something you're not actually lead to success, or does it come with hidden pitfalls? Let’s break down the pros and cons of the "Fake It Till You Make It" mentality and explore whether it’s a strategy worth using.


The Appeal of “Fake It Till You Make It”

At first glance, the concept seems empowering. Many people feel inadequate or unqualified, especially when stepping into new roles, challenges, or unfamiliar situations. By adopting a "fake it" mindset, you temporarily set aside self-doubt, giving yourself permission to act with confidence, even if you don’t yet have the skills or experience to back it up.


Here’s why it appeals to so many:

  • It helps build confidence. Acting as if you belong in a space can sometimes trick your brain into believing it. This self-assurance can help you perform better, overcome nervousness, and take risks that lead to growth.

  • It pushes you out of your comfort zone. If you’re always waiting to feel “ready,” you might never take that leap. By pretending you’re already capable, you force yourself to take on challenges you might have avoided out of fear.

  • Perception is reality. In certain situations, how others perceive you can be just as important as how skilled you are. Acting confident can inspire confidence in others, whether it’s potential clients, colleagues, or investors.


When “Fake It Till You Make It” Can Work

There are specific contexts where the "Fake It Till You Make It" approach can be useful:

  1. Building Confidence in New Situations When you’re stepping into an unfamiliar role, job, or social situation, faking confidence can help you bridge the gap between feeling like an imposter and finding your footing. For example, public speaking is a common fear, but acting confident on stage can help you perform better and eventually make you feel more comfortable in front of an audience.

  2. Learning by Doing Sometimes, we need to take action before we have all the answers. Many successful people started without fully knowing what they were doing but learned and adapted along the way. Acting as if you have more expertise than you do can help you gain the experience you need to truly become skilled.

  3. Overcoming Imposter Syndrome Many high-achievers struggle with imposter syndrome—the feeling that they aren’t as capable as others perceive them to be. By faking confidence, they can push through those feelings of inadequacy and prove to themselves that they belong.


The Risks and Downsides

While there are benefits to adopting the "Fake It Till You Make It" mentality, it’s not without its risks. Pretending to be something you’re not can backfire if not approached with caution and self-awareness. Here are some potential downsides:

  1. It Can Lead to Dishonesty One of the biggest criticisms of "Fake It Till You Make It" is that it can veer into deceit. Pretending you have skills or knowledge you don’t can cause you to overpromise and underdeliver. In some cases, this can damage your reputation or relationships, especially if people feel misled.

  2. It Can Cause Burnout Trying to maintain a facade of confidence or expertise can be exhausting, especially if you constantly feel like you're hiding your true abilities. Over time, this can lead to burnout, anxiety, or feelings of fraudulence.

  3. It Might Prevent Real Growth If you’re constantly faking it, you might miss out on opportunities for real learning and development. There’s a fine line between projecting confidence and outright pretending. Relying too much on this mentality might cause you to ignore areas where you genuinely need improvement, which can stall your personal or professional growth.

  4. It Can Hurt Your Authenticity AND People value authenticity, and while confidence is important, so is being honest about where you’re at in your journey. If people sense that you’re faking it, they may lose trust in you. Being open about your learning process or the challenges you’re facing can foster deeper connections and more genuine support.


A Balanced Approach: Confidence with Honesty

So, is "Fake It Till You Make It" good advice? The answer is: it depends. Like most things in life, balance is key. Here’s how you can approach this concept more effectively:

  • Embrace a growth mindset. Instead of pretending you’re already there, acknowledge that you’re a work in progress. Approach new situations with a willingness to learn and grow. It’s okay not to have all the answers at the start, as long as you’re committed to learning.

  • Project confidence, but don’t lie. Confidence is crucial in many aspects of life, but it’s important to distinguish between projecting confidence and pretending to have skills you don’t. You can be confident in your ability to learn and adapt without overestimating your current capabilities.

  • Ask for help when you need it. Part of growing is knowing when to seek guidance. Faking it shouldn’t mean isolating yourself or refusing to ask for help. Reach out to mentors, colleagues, or friends when you hit roadblocks.

  • Focus on continuous improvement. Rather than focusing on “faking it,” put your energy into improving your skills and knowledge. Take action, but be humble enough to recognize areas where you need to grow.

  • Be transparent when necessary. While it’s okay to project confidence, don’t be afraid to be vulnerable or admit when you don’t know something. This can build trust and create opportunities for collaboration and learning.


"Fake It Till You Make It" can be a helpful mindset in certain situations, particularly when you need a temporary confidence boost or are stepping into uncharted territory. However, it’s not a long-term strategy. To truly succeed and grow, you must combine confidence with honesty, a willingness to learn, and a commitment to personal development.


The Best Advice!

Instead of faking who you are, focus on becoming who you want to be—step by step, with authenticity and integrity. Ultimately, true confidence comes not from pretending to have all the answers but from knowing you have the capacity to figure them out.


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